diff --git a/board/ti/ks2_evm/board_k2g.c b/board/ti/ks2_evm/board_k2g.c
index 3e1dd4c..cdeb056 100644
--- a/board/ti/ks2_evm/board_k2g.c
+++ b/board/ti/ks2_evm/board_k2g.c
@@ -81,6 +81,12 @@ int board_early_init_f(void)
 
 	k2g_mux_config();
 
+	/* deassert FLASH_HOLD */
+	clrbits_le32(K2G_GPIO1_BANK2_BASE + K2G_GPIO_DIR_OFFSET,
+		     BIT(9));
+	setbits_le32(K2G_GPIO1_BANK2_BASE + K2G_GPIO_SETDATA_OFFSET,
+		     BIT(9));
+
 	return 0;
 }
 #endif